Worthy Book

Worthy Book
Type Private Limited
Owner Worthy Media
Country Kuala Lumpur, Malaysia
Introduced September 2010
Tagline Great Deals, Great Discounts
Website www.worthybook.my

Worthy Book is a Malaysian coupon-book brand held by Worthy Media, an advertising and marketing solution provider which is currently based in Kuala Lumpur, Malaysia.

Worthy Book was released at September 2010 by Han Jia and Ken Kho. The voucher booklet offers discounts, offers and goodies on dining, entertainment, retail and services. Its focus on corporate social responsibility from its initial stage has attracted much praise from non-governmental organizations such as National Kidney Foundation in Malaysia. [1]

Since its incorporation, the story of Worthy Book has attracted much media coverage such as BFM 89.9, the Sun (Malaysia), the Malay Mail, Bernama TV, Red Tomato Weekly and so on. [2]

Contents

History

Worthy Book was released by Han Jia and Ken Kho in September 2010. Han Jia is an Oxford University alumnus with a Masters of Engineering, Economics & Management. Prior to the co-founding of Worthy Book, Han Jia had had internships with various organizations such as Deloitte, Buro Happold and Oxfordshire County Council.

Business

Its business model is similar to that of magazines whereby merchants pay for advertisement and readers pay for subscription. [3]

See Also

References

  1. ^ National Kidney Foundation of Malaysia. "WORTHY MEDIA – WORTHY BOOK™". National Kidney Foundation of Malaysia. http://www.nkf.org.my/06_08projectsview.php?&indexno=259. Retrieved 8 August 2011. 
  2. ^ Lee, Zhi Yu. "Of Worthy Entrepreneurship Journey with Worthy Book-Exclusive Interview with Kho Han Jia". ZewSays.com. http://www.zewsays.com/2011/08/of-worthy-entrepreneurship-journey-with.html. Retrieved 8 August 2011. 
  3. ^ Kho, Han Jia (2010-10-28). Worthy Book. Interview with Freda Liu. Open for Business. BFM 89.9. Kuala Lumpur. 

External links